A house of brands, roots and ideas.
At Archetypes, we believe that nothing is ever entirely new.
Instead, everything is deeply interconnected with the origins of the universe – its philosophies, natural materials, and psychological foundations.
Every brand carries a unique essence, much like the fundamental elements that shape the universe. An internal logic – a pattern of behaviour, a rhythm, a reason.
We build from it.
A house of brands, roots and ideas.
At Archetypes, we believe that nothing is ever entirely new.
Instead, everything is deeply interconnected with the origins of the universe – its philosophies, natural materials, and psychological foundations.
Every brand carries a unique essence, much like the fundamental elements that shape the universe. An internal logic – a pattern of behaviour, a rhythm, a reason.
We build from it.
Ride Gudauri
Visual Identity
Content Direction
Content Production
What it is
A mountain adventure brand offering ski lessons, snowboard lessons, snowmobile tours, buggy experiences, rafting, and other outdoor activities in Gudauri.
What we built
Brand strategy, visual identity and content direction – including photo and video shoots – shaped around adventure, landscape, and experience.
What it became
A more dynamic and distinctive brand – bold, contemporary, and full of character in the way it captures mountain culture.




The elements and details that quietly shape the brand from within.