The Brief
Swarovski’s initial brief was to adapt the brand’s global Valentine’s Day campaign for the Georgian market through a locally produced visual campaign that would preserve the mood and identity of the international direction while creating a stronger connection with the local audience.

Production & Casting
The campaign brought together Georgian opinion leaders including Tako Natsvlishvili, Salome Gviniashvili, and Zura Khizanishvili, alongside models Tika Machkhidze and Elene Kopaleishvili. Through casting, shooting, and production, the campaign translated Swarovski’s global visual language into a more local and emotionally connected interpretation.