A house of brands, roots and ideas.
At Archetypes, we believe that nothing is ever entirely new.
Instead, everything is deeply interconnected with the origins of the universe – its philosophies, natural materials, and psychological foundations.
Every brand carries a unique essence, much like the fundamental elements that shape the universe. An internal logic – a pattern of behaviour, a rhythm, a reason.
We build from it.
A house of brands, roots and ideas.
At Archetypes, we believe that nothing is ever entirely new.
Instead, everything is deeply interconnected with the origins of the universe – its philosophies, natural materials, and psychological foundations.
Every brand carries a unique essence, much like the fundamental elements that shape the universe. An internal logic – a pattern of behaviour, a rhythm, a reason.
We build from it.
Blánche
Naming
Brand Strategy
Visual Identity
Communication Strategy
What it is
A premium dental brand built around precision and care.
What we built
Naming, brand strategy, visual identity, and a communication strategy shaped around trust, elegance, and clinical excellence.
What it became
A more refined and credible brand – sophisticated in its presence, calm in its tone, and elevated without losing its human touch.

The thinking, structure, and direction behind the project.

Brand colors and moods.